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If you want to know where to find the serious leaders and decision makers, you’ve landed in the right spot. This work paper maps where the inhabitants of the North American flooring industry, at every position in the supply chain, obtain the information and education that shapes their decisions. It inventories trade media, associations and conferences, certification and training bodies, vendor-operated education programs, peer networks, digital and social channels, and the research behavior of the ultimate end user. The objective is a reference document granular enough to name specific outlets and programs, honest enough to flag which claims carry verified sourcing, and analytical enough to state what the map implies.
If you want to know where to find the serious leaders and decision makers, you’ve landed in the right spot. This work paper maps where the inhabitants of the North American flooring industry, at every position in the supply chain, obtain the information and education that shapes their decisions. It inventories trade media, associations and conferences, certification and training bodies, vendor-operated education programs, peer networks, digital and social channels, and the research behavior of the ultimate end user. The objective is a reference document granular enough to name specific outlets and programs, honest enough to flag which claims carry verified sourcing, and analytical enough to state what the map implies.